BrewDog wins lawsuit battle over Elvis Presley
06 February, 2018
Scottish brewing giant, BrewDog, has won its trademark battle over the Elvis Presley Estate following accusations it was taking advantage of the famous name.
BrewDog loses Elvis copyright fight
19 July, 2017
Scottish brewer BrewDog has lost a legal battle against the Elvis Presley estate over the branding of its ‘Elvis Juice’ beer.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
