Scottish brewing giant, BrewDog, has won its trademark battle over the Elvis Presley Estate following accusations it was taking advantage of the famous name.

Scottish brewer BrewDog has lost a legal battle against the Elvis Presley estate over the branding of its ‘Elvis Juice’ beer.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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